Benefit Segmentation Focuses on the Benefits Sought by the Consumer

question 69

Multiple Choice

Benefit segmentation focuses on the benefits sought by the consumer, whereas psychographic segmentation focuses on

• A) consumer lifestyles.
• B) mass merchandise.
• C) relationship marketing.
• D) intensive distribution.

---

Definitions:

Activation-synthesis Theory

A theory of dreaming proposing that dreams are the result of the cerebral cortex interpreting and organizing random bursts of neural activity.

Night Terrors

Intense episodes of panic and fear that occur during sleep, typically in children.

Stage 4 Sleep

Stage 4 sleep, now classified within N3 sleep in the modern sleep staging systems, is characterized by deep, restorative sleep and the presence of delta waves in brain activity.

Non-REM Sleep

A type of sleep that is divided into three stages, characterized by slow brain waves and reduced metabolic activity, distinct from REM (Rapid Eye Movement) sleep.