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Consumers driven by a goal of demonstrating success to their peers are motivated primarily by
Eyewitness Memory
The recollection by individuals of events they have witnessed, significant in the context of legal trials and psychology due to its reliability and susceptibility to error.
Short-Term Memory
The capacity for holding, but not manipulating, a small amount of information in mind in an active, readily available state for a short period of time.
Declarative Memory
The aspect of human memory that involves the capacity to recall factual information, such as events, facts, and concepts.
Working Memory
A component of short-term memory where information is temporarily held and manipulated for cognitive tasks such as learning, reasoning, and comprehension.
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