Much of the Data Gathered by the Media Research Company

question 35

Multiple Choice

Much of the data gathered by the media research company Arbitron, has determined that one radio station has a strong listener base composed of males between the ages of 18 and 25, while another has its strongest appeal to females between the ages of 25 and 40. The company is using which of the following segmentation bases?

• A) Person/situation
• B) Demographics
• C) Psychographics
• D) Social

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Definitions:

Teenage Employment

The participation of individuals aged 13 to 19 in the workforce, whether part-time or full-time, often impacted by minimum age laws and schooling requirements.

Minimum Wage

The smallest amount of money that can be legally paid to employees by their employers.

Unemployment

The condition of someone of working age who is willing to work at prevailing wage rates but cannot find employment.

Binding Minimum Wage

A binding minimum wage is set at a level above the equilibrium wage in the labor market, effectively creating a floor on wages that employers must pay their workers.