The Consumers Who Are Change Leaders and Are Most Receptive

question 99

Multiple Choice

The consumers who are change leaders and are most receptive to new ideas and technologies are the

• A) innovators.
• B) survivors.
• C) thinkers.
• D) believers.

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Definitions:

Incurred Expenses

Expenses that have been recognized in the accounting period when they are incurred, regardless of when the payment is made.

Profit Margin

A financial metric that shows the percentage of a company's revenue that remains as profit after accounting for costs and expenses.

Net Income

The remaining earnings of a company following the deduction of all expenses and taxes from its total revenues.

Net Sales

This represents the amount of sales generated by a company after deductions for returns, allowances for damaged or missing goods, and discounts.