Benefit Segmentation Focuses on the Benefits Sought by the Consumer

question 69

Multiple Choice

Benefit segmentation focuses on the benefits sought by the consumer, whereas psychographic segmentation focuses on

• A) consumer lifestyles.
• B) mass merchandise.
• C) relationship marketing.
• D) intensive distribution.

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Definitions:

Bank Offers

Promotions or deals provided by banks to attract new customers or to retain existing ones, including lower interest rates or bonus rewards.

U.S. Dollars

The official currency of the United States, widely used as the global standard for financial transactions.

Managed Float

An exchange rate system where the price of the currency is largely determined by the supply and demand in the foreign exchange market but where central banks attempt to influence the rate by actively buying and selling currencies.

Financial Crisis

A situation where the value of assets drops rapidly and the financial system becomes destabilized, often leading to recession.