When Post Grape-Nuts Cereal Ads Show the Cereal Being Used

question 16

Multiple Choice

When Post Grape-Nuts cereal ads show the cereal being used as a topping on yogurt, served hot as an alternative to oatmeal, and as a snack food, Post is using a positioning strategy

• A) based on superiority to competitive products.
• B) in terms of superior product users.
• C) relative to a product class.
• D) by use or application.

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Definitions:

Null Hypothesis

The default hypothesis that there is no effect or no difference, and any observed difference is due to sampling or experimental error.

Population Proportions

A statistical measure that indicates the fraction of the population possessing a particular attribute or characteristic.

Normal Approximation

The process of using the normal distribution as an approximation for another distribution, commonly applied when the sample size is large.

Binomial

A type of probability distribution with two possible outcomes, used to model situations with fixed numbers of trials and the same probability of success.