An Ad for First Union Bank Describes the Bank as Not

question 25

Multiple Choice

An ad for First Union Bank describes the bank as not only providing all banking services a consumer could ever want, but also offering brokerage house services. Instead of just competing against banks, First Union increased its versatility by using positioning

• A) based on superiority to competitive products.
• B) in terms of superior product users.
• C) relative to a product class.
• D) by use or application.

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Definitions:

Coronary Artery

An artery that supplies blood to the heart muscle itself.

Lipitor

A prescription medication used to lower cholesterol and reduce the risk of heart attack and stroke.

Cholesterol

A waxy, fat-like substance found in all cells of the body, necessary for the creation of hormones, vitamin D, and substances that help digest foods.

Semilunar Valve

A type of heart valve with half-moon-shaped flaps that prevents blood from flowing back into the heart chambers after it has been ejected.