What Is a Marketable Segment

question 15

Multiple Choice

What is a marketable segment?

• A) Segment that is large enough to have some sales and growth potential and no competitors.
• B) Firm that must be capable of measuring its size and characteristics.
• C) Firm that has good customer-relationship and employs at least one form of quality assurance techniques.
• D) Segment that can be reached and served by the firm in an efficient manner.

Understand the role of unconditional positive regard in fostering an environment conducive to personal growth and self-acceptance.

Understand the basics and significance of personality traits.

Recognize the importance of unconditional positive regard in Rogers' theory.

Differentiate between humanistic and psychoanalytic theories.

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Definitions:

"Nonplaces"

Spaces characterized by transitory and impersonal relations, such as airports and supermarkets, as defined by anthropologist Marc Augé.

Subtype

A specialized form or variation of a broader category or group.

McDonaldization

The process by which the principles of the fast-food restaurant are coming to dominate more sectors of American society as well as the rest of the world, leading to increased efficiency, predictability, calculability, and control through the substitution of non-human for human technology.

Irrationality of Rationality

A concept suggesting that rational systems or practices can lead to outcomes that are irrational or harmful to societal well-being.