Which of the Following Is an Example of Qualitative Research

question 90

Multiple Choice

Which of the following is an example of qualitative research?

• A) Research conducted by watching how a buyer selects a ripe melon.
• B) Research conducted by comparing how people act when they are waiting for service at a fast-food restaurant and how they act when they are waiting for a table at a four-star restaurant.
• C) A mail survey about perceived benefits of breast feeding.
• D) A 3-hour interview during which the interviewee discusses his allergies and the products that have improved the quality of his life.

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Definitions:

Informal Messages

Communications that occur in a casual or non-official capacity, often using colloquial language.

Inquiries

Questions or investigations aimed at gathering more information on a particular topic.

Résumé Read

A review or quick examination of someone's resume or CV to understand their professional background and skills.

Blog

A regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.