When Procter & Gamble Introduced Pampers Disposable Diapers into Japan

question 83

Multiple Choice

When Procter & Gamble introduced Pampers disposable diapers into Japan, it used the same pricing strategy as it used in the United States. P&G did not realize the typical Japanese mother changes her baby's diapers about 14 times a day-twice as often as her U.S. counterpart. Thus, Pampers were too expensive for the Japanese market. What kind of a problem did P&G experience when it introduced Pampers in Japan?

• A) Cultural misunderstanding
• B) Political uncertainty
• C) Import Restrictions
• D) Exceptionally high taxation

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Definitions:

Environments

Encompasses all living and non-living factors that surround an organism, affecting its life and development.

Amino Acids

Organic molecules that are the building blocks of proteins, playing critical roles in biology by forming the structures of proteins and participating in metabolic processes.

Selection Pressure

An environmental or biological force that influences the viability of organisms with certain phenotypes, affecting the natural selection process.

Viruses

Infectious agents that replicate only inside the living cells of an organism, can affect all types of life forms, from animals and plants to microorganisms.