All of the Following Are Ground Rules That Marketers Can

question 54

Multiple Choice

All of the following are ground rules that marketers can use when planning a global branding campaign, except

• A) understanding similarities and differences in the global branding landscape.
• B) balancing global and local control.
• C) establishing operable guidelines.
• D) implementing a totally localized brand equity measurement system.

---

Definitions:

Normal Distribution

A statistical distribution that is uniform around the average, indicating that observations close to the mean are more common than observations distant from the mean.

Standard Deviation

A measure of the amount of variation or dispersion of a set of values; used in finance to quantify the risk of an investment.

Capital Gain

The profit earned from the sale of an asset, such as stocks or real estate, which exceeds its purchase price.

Dividend Yield

A metric showing the yearly dividend payment of a company as a proportion of its stock price.