When Procter & Gamble Introduced Pampers Disposable Diapers into Japan

question 83

Multiple Choice

When Procter & Gamble introduced Pampers disposable diapers into Japan, it used the same pricing strategy as it used in the United States. P&G did not realize the typical Japanese mother changes her baby's diapers about 14 times a day-twice as often as her U.S. counterpart. Thus, Pampers were too expensive for the Japanese market. What kind of a problem did P&G experience when it introduced Pampers in Japan?

• A) Cultural misunderstanding
• B) Political uncertainty
• C) Import Restrictions
• D) Exceptionally high taxation

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