All of the Following Observations About Service Marketing Are True

question 12

Multiple Choice

All of the following observations about service marketing are true except

• A) the slack created by severely restricting one element of the marketing mix can be compensated by heavier emphasis on another.
• B) the sum total of the marketing mix elements represents the total impact of the firm's marketing strategy.
• C) services must be made available to prospective users; which implies distribution in the marketing sense of the word.
• D) the development of new services paves the way for companies to expand and segment their markets.

Understand the capacity measures of communication channels.

Identify technologies for integrating telephony and data networks.

Understand the importance and application of IOPS in storage devices.

Recognize appropriate uses of diagnostic tools like loopback plugs.

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Definitions:

Membrane Receptor

A cell membrane-bound protein or protein complex that transduces signals from outside the cell to the cell's interior, initiating a cellular response.

Isotonic

A solution having the same osmotic pressure as some other solution, typically that of a cell or body fluid, which prevents net movement of water across membranes.

Net Movement

The overall transfer or migration of substances or particles from one location to another, often described in terms of direction and magnitude.

Water

A transparent, tasteless, odorless, and nearly colorless chemical substance that is the main constituent of Earth's hydrosphere and the fluids of all known living organisms.