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The General Considerations in Channel Planning Include Customer Characteristics, Company

question 97

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The general considerations in channel planning include customer characteristics, company characteristics, environmental characteristics, product characteristics, competitor characteristics, and


Definitions:

Supply Curve

A graph showing the relationship between the price of a good and the quantity of the good that producers are willing to supply at that price.

Gasoline

A refined petroleum product used as fuel in internal combustion engines.

Market Size

The total potential sales volume or number of consumers available to a product or service within a given market.

Tax on Sellers

A financial charge imposed on sellers of goods or services, which can affect the supply and pricing of those goods or services.

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