A Standardized Marketing Program Involves ________

question 163

Multiple Choice

A standardized marketing program involves ________.

• A) adopting the strategy that best fits a given target market
• B) consistently using the communication and distribution channels that entail the lowest costs
• C) adjusting the product to suit market preferences
• D) changing the features of the product to accommodate the host country
• E) changing only the communication message to suit the different target markets

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Definitions:

Foreign Firm

A company that is incorporated under the laws of a country other than the one in which it does its main business.

Direct Quote

The value of foreign exchange quoted with the domestic currency for every unit of the overseas currency.

Reserve Currency

A foreign currency held in large amounts by governments and institutions as part of their foreign exchange reserves.

Financial Crisis

A situation where financial assets suddenly lose a large part of their nominal value, often leading to a collapse of markets and economies.