If a Marketing Manager Employs Such Marketing Techniques as Online

question 9

Multiple Choice

If a marketing manager employs such marketing techniques as online buzz, student ambassadors, cool events, and street teams to reach target markets, the manager is most likely appealing to the ________ market.

• A) Generation Z
• B) Generation X
• C) Generation Y
• D) Silent generation
• E) Baby boomers

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Definitions:

Day-To-Day Affairs

The routine activities and tasks that are carried out on a daily basis in the course of personal or professional life.

Commitment

The state or quality of being dedicated to a cause, activity, or relationship, often demonstrated through perseverance and loyalty.

Costs

Expenses or expenditures required for something; can refer to financial, emotional, or other forms of costs.

Rewards

Benefits, incentives, or compensations received as a result of one's actions or behaviors.