In Evaluating Different Market Segments, the Firm Must Look at Two

question 7

Multiple Choice

In evaluating different market segments, the firm must look at two factors: the segment's overall attractiveness and the ________.

• A) company's objectives and resources
• B) effectiveness of the suppliers
• C) flexibility of legal rules governing the business
• D) socioeconomic infrastructure
• E) global nature of the product

---

Definitions:

Public Perception

The collective views and opinions held by the general public about a specific topic, person, or event.

Properly Protected

Having adequate safety measures or defenses in place against harm or danger.

Duty To Warn

An ethical and legal responsibility of certain professionals to disclose information to prevent harm to a third party.

Permission To Warn

A principle that may allow a professional, under certain conditions, to breach confidentiality in order to warn a third party of potential danger.