Explain the Concept of Selective Retention and Its Association with Marketing

question 152

Essay

Explain the concept of selective retention and its association with marketing.

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Definitions:

Differential Association

A theory in criminology suggesting that individuals learn deviant behavior from those close to them who provide models of and opportunities for deviance.

Illegitimate Opportunity

Refers to avenues for acquiring wealth or success that are socially unacceptable or illegal, often discussed within the framework of criminological theories on deviance and social structure.

Soaring Tuition Fees

Refers to the rapid and substantial increase in the cost of college or university education fees over time.

Strain Theorists

Sociologists who study how societal structures can pressure individuals to commit deviant or criminal acts.