If You Were an Upper-Level Marketing Executive of a Large

question 123

Multiple Choice

If you were an upper-level marketing executive of a large seller of trucks, which of the following strategies would be most appropriate in reaching buying center targets?

• A) Concentrate on key buying influencers.
• B) Use multilevel in-depth selling.
• C) Use trade-based promotions.
• D) Concentrate sales efforts on the support staff.
• E) Move all operations to the Internet.

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Definitions:

Domestic Quantity Demanded

The total amount of a good or service that consumers in a particular country want to buy at given prices.

Tariff

A tax imposed on imported goods and services, intended to increase the cost of imported items and protect domestic industries from foreign competition.

Price

The fund requirement for the acquisition of a good or service.

Free Trade

Global trade allowed to proceed without any tariffs, quotas, or limitations, following its natural flow.