The ________ Approach to Consumer Research Asks Customers to Attach

question 19

Multiple Choice

The ________ approach to consumer research asks customers to attach a monetary value to alternative levels of a given attribute. The value of a given configuration is determined by adding the average values of each of the given attributes.

• A) benchmarking
• B) compositional
• C) importance rating
• D) focus-group
• E) conjoint analysis

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Definitions:

Assembly Line

A manufacturing process in which parts are added to a product in a sequential manner to create a finished product efficiently.

Lower Confidence Bound

The lower limit of a confidence interval, below which the true parameter of a population is expected not to fall.

Population Means

The average value of a particular characteristic in the entire population being studied.

Z-Value

A measure of how many standard deviations an element is from the mean.