________ Theory Teaches Marketers That They Can Build Demand for a Product

question 10

Multiple Choice

________ theory teaches marketers that they can build demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement.

• A) Demand
• B) Learning
• C) Economic
• D) Psychological
• E) Demographic

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Definitions:

Acceptability

The degree to which a product, idea, or behavior is perceived as suitable or appropriate by others.

Learning Goal Orientation

A mindset focused on developing competence and mastering new skills, as opposed to proving competence or comparing oneself to others.

Performance-Prove Orientation

A focus or attitude where individuals are driven to demonstrate their competencies and skills in order to be positively evaluated by others.

Performance-Avoid Orientation

A focus on avoiding tasks due to fear of failure, leading to a tendency to sidestep challenges to prevent a poor performance evaluation.