A Consumer Is Persuaded to Buy a Product by a Message

question 111

Multiple Choice

A consumer is persuaded to buy a product by a message that requires little thought and is based on an association with a brand's positive consumption experiences from the past. In this situation, the consumer used a ________ route to arrive at this purchase decision.

• A) central
• B) peripheral
• C) behavioral
• D) subjective
• E) objective

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Definitions:

Photographs

Images captured by a camera that record visual impressions of subjects using light-sensitive materials or digital sensors.

Graphics

Visual elements such as images, shapes, and designs used in digital media or printed material to enhance aesthetic appeal or convey information.

Critical Error

A serious computer error that can cause a program to crash or system to fail.

Patch

A software update comprised of corrections for security vulnerabilities, bugs, or minor enhancements.