Which of the Following Is the First Step in Customer

question 76

Multiple Choice

Which of the following is the first step in customer value analysis?

• A) Examine how customers in a specific segment rate the company's performance.
• B) Assess the company's and competitors' performances on the different customer values against their rated importance.
• C) Identify the major attributes and benefits that customers value.
• D) Monitor customer values over time.
• E) Assess the quantitative importance of the different attributes and benefits.

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Definitions:

Matrix Structure

A hybrid organizational structure that merges at least two different structural types, often integrating functional and product-oriented frameworks.

Divisional Structure

constitutes an organizational framework where divisions are established based on products, services, market geography, or customer types and operate semi-autonomously with their own resources.

Matrix Structure

is an organizational layout that assigns employees to projects and functional areas simultaneously, allowing for more dynamic and flexible team composition.

Team Leaders

Leaders who report to middle managers and supervise non-managerial workers.