________ Focuses on the Analysis of Individual Data on Prospects

question 62

Multiple Choice

________ focuses on the analysis of individual data on prospects and customers to develop marketing strategies to acquire and retain customers and drive customer behavior.

• A) Permission marketing
• B) Customer value management
• C) Behavioral targeting
• D) Customer relationship management
• E) Terminal marketing

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Definitions:

Divergent Thinking

A thought process or method used to generate creative ideas by exploring many possible solutions, characterized by open-ended, spontaneous, non-linear thinking.

Convergent Thinking

A thought process that focuses on arriving at a single, correct solution to a problem by applying logical steps and factual knowledge.

Functional Thinking

A problem-solving approach that focuses on how things work and seeking practical ways to accomplish a given task.

Circular Thinking

A form of reasoning in which the conclusion is pre-assumed in one of the premises, often leading nowhere or to logical fallacies.