Which of the Following Is the First Step in Customer

question 76

Multiple Choice

Which of the following is the first step in customer value analysis?

• A) Examine how customers in a specific segment rate the company's performance.
• B) Assess the company's and competitors' performances on the different customer values against their rated importance.
• C) Identify the major attributes and benefits that customers value.
• D) Monitor customer values over time.
• E) Assess the quantitative importance of the different attributes and benefits.

---

Definitions:

Fixed Interval Schedule

A type of reinforcement schedule in operant conditioning where the first response after a fixed time period is rewarded.

Variable Ratio Schedule

A reinforcement schedule in which a response is rewarded after an unpredictable number of responses, promoting high and stable rates of the response.

Unpredictable Amount

A quantity or volume that cannot be precisely foreseen or estimated due to varying factors or conditions.

Negative Reinforcement

A process in operant conditioning by which the removal or avoidance of an unpleasant stimulus increases the likelihood of a behavior being repeated.