________ Lines Up Customers Along Columns and Products Along Rows

question 78

Multiple Choice

________ lines up customers along columns and products along rows to show the profitability of selling a product to a customer.

• A) Mystery shopping
• B) Activity-based costing (ABC)
• C) Customer profitability analysis (CPA)
• D) Customer lifetime value (CLV)
• E) American Customer Satisfaction Index (ACSI)

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Definitions:

Accounts Payable

Liabilities owed by a company to creditors for goods and services received but not yet paid for.

Capital Stock

The total number of shares that a corporation is authorized to issue as stated in its corporate charter.

Assets

Economic resources controlled by a business from which future economic benefits are expected to flow to the business.

Liabilities

These are obligations a business owes to external parties, including loans, accounts payable, mortgages, and other debts.