________ Describes the Company's Optimization of the Value of Its

question 132

Multiple Choice

________ describes the company's optimization of the value of its customer base.

• A) Customer relationship management
• B) Behavioral targeting
• C) Customer value management
• D) Terminal marketing
• E) Personalized marketing

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Definitions:

T-test

A statistical test used to compare the means of two groups to determine if there is a significant difference between them.

Degrees of Freedom

The count of independent figures or measures that can be designated to a statistical distribution.

Distribution

The way in which something is shared out or spread across a range of values, areas, or people.

Null Hypothesis

A statistical hypothesis that assumes there is no significant difference or effect, serving as a default position until evidence suggests otherwise.