Explain Qualitative Research and Why It Might Be Useful to Marketers

question 101

Essay

Explain qualitative research and why it might be useful to marketers. What are its major drawbacks?

---

Definitions:

Common Stock

A type of security that represents ownership in a corporation, granting holders voting rights and a share in the company’s profits via dividends.

Treasury Shares

Shares that were once part of the circulating supply of stock but were subsequently reacquired by the issuing company, reducing the amount of outstanding stock on the open market.

Financing Activities

Processes that involve the flow of cash between a company and its owners and creditors, affecting the equity and debt of the business.

Cash Flow

The total amount of money being transferred into and out of a business, primarily affecting the company's liquidity.