After Computing Averages and Measures of Dispersion for the Major

question 118

Multiple Choice

After computing averages and measures of dispersion for the major variables and applying advanced statistical techniques and decision models in the hope of discovering additional findings from the gathered information, researchers ________.

• A) define the problem, the decision alternatives, and the research objectives
• B) present findings relevant to the major marketing decisions facing management
• C) evaluate the costs associated with data collected
• D) analyze the appropriateness of the data sources used
• E) develop the research plan

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Definitions:

Source of E-Evidence

Origin or provider of digital data or electronic records that can be used as evidence in legal proceedings or investigations.

Metadata

Embedded electronic data recorded by a computer in association with a particular file, including location path, creator, date created, date last accessed, hidden notes, earlier versions, passwords, and formatting. Metadata reveals information about how, when, and by whom a document was created, accessed, modified, and transmitted.

Electronic Data

Information that is stored in a digital format and can be retrieved via electronic devices.

Chain of Custody

The chronological documentation or paper trail that records the sequence of custody, control, transfer, analysis, and disposition of physical or electronic evidence.