A Company Can Take Several Steps to Improve the Quality

question 17

Multiple Choice

A company can take several steps to improve the quality of its marketing intelligence. Which of the following best describes the practice used by McDonald's when it sent pseudo customers to assess stores' internal speed standards?

• A) training and motivating the sales force to spot and report new developments
• B) motivating intermediaries to pass along important intelligence
• C) networking externally
• D) purchasing information from outside research firms and vendors
• E) using the sales information system to get accurate sales reports

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Definitions:

Effective Rate

The interest rate on a loan or financial product, restated from the nominal rate as an annual rate accounting for compound interest.

Interest Charged

The cost of borrowing money, calculated as a percentage of the principal amount on a loan or credit.

Semiannual Compounding

Interest calculation method where the interest is added to the principal twice a year, leading to compound interest growth.

Effective Rate

The equivalent annual interest rate when compounding at intervals different from annually. It reflects the total amount of interest paid or earned over a year.