A Company Can Take Several Steps to Improve the Quality

question 7

Multiple Choice

A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence.

• A) sales-force surrogates
• B) intermediaries
• C) external networks
• D) advisory panels
• E) customer feedback systems

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Definitions:

Principal

The original sum of money borrowed in a loan, or the amount of the investment on which interest is calculated.

Promissory Note

A Promissory Note is a financial document in which one party promises to pay a specified sum of money to another party at a predetermined date or on demand.

360-Day Year

A simplified method for calculating interest based on a year of 360 days instead of the actual 365 or 366 days.

Promissory Note

A financial document in which one party promises to pay another party a specified sum of money at a specified date or on demand.