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Simpsons, a manufacturer of air conditioners, finds that its sales potential is less than its market potential even when it spends a sufficient amount on advertisements and after sale services. What is the basic reason behind such an observation by the marketers of Simpsons?
Dred Scott Decision
A landmark 1857 U.S. Supreme Court case that ruled African Americans, whether enslaved or free, could not be American citizens and had no rights to sue in federal court.
Slavery Expansion
The broadening of territories and jurisdictions where slavery was legal, particularly seen in the 19th-century United States.
Women's Rights Movement
A social and political movement advocating for the legal and societal equality of women with men, spanning several centuries.
Social Forces
Elements that influence the behaviors, attitudes, and actions of individuals and societies, including cultural norms, social structures, and institutions.
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