When ConAgra Learned That Many Mothers Switched to Time-Saving Meals

question 72

Multiple Choice

When ConAgra learned that many mothers switched to time-saving meals and snacks when school started, it launched its "Seasons of Mom" campaign to help grocers adjust to seasonal shifts in household needs. Which of the eight possible actions to improve the quantity and quality of its marketing intelligence yielded this insight?

• A) Train and motivate the sales force to spot and report new developments.
• B) Motivate distributors, retailers, and other intermediaries to pass along important intelligence.
• C) Hire external experts to collect intelligence.
• D) Network internally and externally.
• E) Set up a customer advisory panel.