When Its Monitoring Software Spotted a Twitter Post That Went

question 76

Multiple Choice

When its monitoring software spotted a Twitter post that went to 10,000 followers from an upset consumer who couldn't redeem a prize from a MyCoke rewards program, Coke quickly posted an apology on his Twitter profile and offered to help resolve the situation. This is an example of which of the following?

• A) mystery shopper actions
• B) consumer panel data
• C) purchasing outside information
• D) acting on marketing intelligence
• E) conducting a sentiment analysis

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Definitions:

Marginal Cost

The upsurge in comprehensive cost due to the fabrication of one more unit of a good or service.

Profits

The financial gain obtained when the revenues generated from business activities exceed the expenses, costs, and taxes needed to sustain those activities.

Edited and Typeset

The processes of revising and arranging text for publication, including correcting grammar, formatting, and styling the layout.

Marginal Cost

The price required to create one more unit of a particular good or service.