What Is the Gross Rating Points (GRP) for a Media

question 3

Multiple Choice

What is the gross rating points (GRP) for a media schedule that reaches 60 percent of homes with an average exposure frequency of 4 and impact of 1.5?

• A) 10
• B) 15
• C) 160
• D) 240
• E) 360

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Definitions:

Ineffective

Describes actions or methods that do not produce the intended result or fail to achieve objectives.

Respond

To provide an answer or reply to a question or situation.

Positional Power

The power held by an individual due to their status or position within a structure or organization.

Relational Benefits

Relational benefits refer to the advantages gained from establishing and maintaining long-term relationships with others, often in a business or interpersonal context.