Which of the Following Is True of Building a Creative

question 37

Multiple Choice

Which of the following is true of building a creative marketing organization?

• A) It is enough if firms are customer-oriented.
• B) Companies must watch trends and be ready to capitalize on them.
• C) Firms should focus more on efficiency rather than innovation.
• D) Companies should attempt to minimize risks as much as possible.
• E) Firms should focus on protecting their existing markets and physical resources.

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Definitions:

Qualitative Methods

Research techniques that collect non-numeric data to understand concepts, thoughts, or experiences.

Simulations

The use of models or virtual environments to replicate or mimic real-life processes, scenarios, or environments for training, analysis, or prediction purposes.

Scenarios

Detailed, imagined situations used for strategic planning, decision making, or predicting outcomes of various action plans.

HR Budgets

Quantitative, operational, or short-run demand estimates that contain the number and types of jobs required by the organization as a whole and for each subunit, division, or department.