Which of the Following Should Be Done to Increase the Likelihood

question 72

Multiple Choice

Which of the following should be done to increase the likelihood that social marketing programs will be successful?

• A) Choose target markets that are the least ready to respond.
• B) Promote multiple, doable behaviors in clear, simple terms.
• C) Make it easy to adopt the behavior.
• D) Adopt a soft sell approach, as opposed to attention grabbing messages.
• E) Explain the benefits in an exaggerated manner.

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Definitions:

Hypnosis

A state resembling trance characterized by heightened concentration and greater openness to suggestion, frequently employed for therapeutic objectives.

Suggestibility

The quality of being inclined to accept and act on the suggestions of others.

Empirically

Based on observations or experience rather than theory or pure logic, referring to knowledge acquired through experimentation or practical experience.

Intellectual and Cultural Activities

Engagements and pursuits that enrich the mind and promote cultural growth, such as reading, attending art exhibits, and engaging in scholarly discussions.