The Management of Raleigh Bicycles Observes That the Company's Selling

question 81

Multiple Choice

The management of Raleigh Bicycles observes that the company's selling costs are affected by the increased number of visits that salespeople make to meet dealers. The company decides to reduce its personal selling costs by making sales calls to dealers via telephone. This marketing strategy used by Raleigh is an example of ________.

• A) inbound telemarketing
• B) search marketing
• C) internal marketing
• D) outbound telemarketing
• E) paid-search marketing

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Definitions:

Marginal Revenue

The additional income received from the sale of one more unit of a product or service.

Competitive Market

A market environment where numerous sellers and buyers exist, ensuring no single entity can dictate the price of a product or service.

Revenue

The aggregate revenue from goods sold or services provided that form the main activities of a business.

Profit-Maximizing Firms

Companies that operate with the goal of making the highest possible profit given their resources and market conditions.