If a Specific Campaign Does Not Break Even in the Short

question 63

True/False

If a specific campaign does not break even in the short run, it will not be profitable in the long run if we factor in customer lifetime value by calculating the average customer longevity, average customer annual expenditure, and average gross margin, minus the average cost of customer acquisition and maintenance (discounted for the opportunity cost of money).

---

Definitions:

Social Loafing

The tendency for individuals to exert less effort when working collectively in a group than when working individually.

Decision Polarization

The process through which an individual's choice becomes more extreme or pronounced after group discussion or exposure to persuasive arguments.

Peer Pressure

The influence exerted by a peer group in encouraging a person to change their attitudes, values, or behaviors in order to conform to group norms.

Utilitarian Influence

The impact of a product or service based on its practical benefits and usefulness.