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A Web site's physical attractiveness is ensured when the site downloads quickly, the first page is easy to understand, and it is easy to navigate to other pages that open quickly.
Fixed Expenses
Costs that do not change with the level of production or sales over a certain time period, such as rent, insurance, and salaries.
Break Even
A situation where the overall expenses match the overall income, causing zero net profit or loss.
Target Profit
The predetermined amount a business aims to earn over a specific period, used for planning and performance evaluation.
Selling Price
The cost at which customers can purchase a product or service.
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