When Johnson & Johnson's Tylenol Headache Reliever Would Pop Up

question 15

Multiple Choice

When Johnson & Johnson's Tylenol headache reliever would pop up on brokers' Web sites whenever the stock market fell by 100 points or more, they were using a(n) ________.

• A) microsite
• B) pay-per-click ad
• C) interstitial
• D) search ad
• E) banner ad

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Definitions:

Alimentary Canal

The organs of the digestive system that extend from the mouth to the anus.

Mucosa

The innermost layer of the wall of the alimentary canal.

Nutrients

Essential substances that organisms need to consume for energy, growth, and maintaining life processes.

Alimentary Canal

The whole passage along which food passes through the body, from mouth to anus, including the esophagus, stomach, and intestines.