Which of the Following Sequences Accurately Represents the Hierarchy-Of-Effects Model

question 15

Multiple Choice

Which of the following sequences accurately represents the hierarchy-of-effects model of marketing communications?

• A) attention-interest-desire-action
• B) awareness-interest-evaluation-trial-adoption
• C) awareness-knowledge-liking-preference-conviction-purchase
• D) exposure-reception-cognitive response-attitude-intention-behavior
• E) knowledge-persuasion-decision-implementation-confirmation

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Definitions:

Error

The difference between a measured or estimated value and the true value.

Slope

In mathematics, the rate of change or gradient of a line, indicating its steepness and direction.

Population Regression Line

The line that best describes the relationship between an independent variable and a dependent variable for the entire population.

Population Coefficient

A parameter that quantifies a certain characteristic or attribute of a population.