When Apple Introduced the IPod in October, 2001, It Was

question 14

Multiple Choice

When Apple introduced the iPod in October, 2001, it was the first-of-its-kind product that offered sizable storage capacity for songs and a portable device that was not seen before in the market. Which of the following is most likely to have been the marketing communications objective for the iPod at the time of its introduction?

• A) developing brand awareness
• B) building customer traffic
• C) enhancing purchase actions
• D) establishing product category
• E) enhancing firm image

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Definitions:

Second Bank

The Second Bank of the United States, established in 1816 and operational until 1836, was a central bank chartered by the U.S. government to manage the country's finances.

U.S.

A country in North America, officially known as the United States of America, characterized by a federal republic governance structure and a diverse population.

Internal Improvements

Historical term referring to public works projects in the United States, such as roads, canals, and railroads, aimed at developing the nation's infrastructure.

Clinton's Big Ditch

A colloquial term for the Erie Canal, significantly funded and championed by New York Governor DeWitt Clinton in the early 19th century, enhancing trade and westward expansion.