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While shopping at the mall, Jane was asked by one of the sales representatives at the cosmetics counter to try out a new lipstick that her company was test marketing. The company representative asks her how much she would be willing to pay for the lipstick. After trying it out, Jane is of the opinion that $5 is just the right price for it. What type of a reference price is Jane using?
Visual Cortex
The region of the brain responsible for processing visual information, located in the occipital lobe.
Complex Learned Shapes
Shapes or patterns recognized and understood through the learning process, involving more advanced cognitive abilities.
Diffused Lighting
Lighting that spreads softly over a wide area without causing harsh shadows, usually created by directing light through a translucent material or by reflection.
Hubel and Wiesel
Neurophysiologists known for their work on the visual system, showing how neurons in the brain respond to visual stimuli.
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