Aisha Is a Marketing Manager with Injoos, a Company That

question 149

Multiple Choice

Aisha is a marketing manager with Injoos, a company that manufactures packaged fruit juices. Knowing that several other companies exist in the market that offer similar products, Aisha decides to build a customer base from among those who prefer to avoid mass media and other targeted promotions. Which of the following marketing communications tools would be her best option to build a favorable impression among the prospective customers?

• A) advertising
• B) personal selling
• C) sales promotions
• D) direct marketing
• E) public relations

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Definitions:

Historical Significance

The importance or impact of an event, person, or place in history, contributing to our understanding of the past.

Southern Slavery

The institution of forced labor and servitude that existed in the Southern United States until the end of the Civil War in 1865, where African Americans were held as slaves.

Historian

A professional or expert in history who studies and writes about the past, analyzing historical documents and sources.

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