Which of the Following Is the Marketing Communications Objective for a New-To-The-World

question 147

Multiple Choice

Which of the following is the marketing communications objective for a new-to-the-world product, such as electric cars?

• A) enhancing brand awareness
• B) developing brand attitude
• C) increasing brand purchase intention
• D) encouraging repeat purchases
• E) establishing category need

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Definitions:

Top-Level Positions

Executive or high-ranking roles within an organization, often with significant authority and responsibility.

Traditional Roles

Conventional or established expectations of behavior and responsibilities associated with a specific social position or occupation.

Role of Women

The societal and cultural expectations and positions held by females in various contexts.

Breadwinner

An individual who is the primary provider of financial support for their family or household.