Which of the Following Is NOT True About the Two-Step

question 146

Multiple Choice

Which of the following is NOT true about the two-step process by which mass communications affect personal attitudes?

• A) The influence of mass media is mediated by opinion leaders, people whose opinions others seek or who carry their opinions to others.
• B) The influence of mass media on public opinion is not as direct, powerful, and automatic as marketers have supposed.
• C) The two-step flow supports the notion that consumption styles are primarily influenced by a trickle-up or trickle-down effect from mass media.
• D) People interact primarily within their own social groups and acquire ideas from opinion leaders in their groups.
• E) Two-step communication suggests that mass communicators should direct messages specifically to opinion leaders and let them carry the message to others.

---

Definitions:

Incentive Function

The role of rewards or penalties in motivating individuals or entities to behave in certain ways.

Rationing Function

The ability of market prices to allocate scarce resources among competing uses, ensuring that only those willing and able to pay the price can obtain the good or service.

Equilibrium Economic Rent

The additional income received by a factor of production, due to its scarcity or unique value, when the market is in equilibrium.

Farmland

Land dedicated to agricultural practices including the cultivation of crops and raising livestock, a critical resource for food production.