Two-Step Communication Suggests That Mass Communicators Should Direct Messages Specifically

question 91

True/False

Two-step communication suggests that mass communicators should direct messages specifically to opinion leaders and let them carry the message to others.

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Definitions:

Required Rate of Return

The minimum annual percentage return that an investor expects to achieve when investing in a particular asset or project.

NPV

Net Present Value, a financial metric used to assess the profitability of an investment, calculated as the difference between the present value of cash inflows and outflows.

IRR

Internal Rate of Return is a financial metric used to evaluate the profitability of potential investments, representing the discount rate that makes the net present value of all cash flows from a particular project equal to zero.

Mutually Exclusive

Describes options or projects that cannot both be chosen such that if one is selected, the other must be rejected.