In ________, a Salesperson Goes to the Home of a Host

question 156

Multiple Choice

In ________, a salesperson goes to the home of a host who has invited friends, demonstrates the products, and takes orders.

• A) catalog marketing
• B) franchising
• C) direct-response selling
• D) network marketing
• E) direct marketing

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Definitions:

Different Market Segment

A distinct subset of a market composed of individuals or organizations sharing one or more characteristics that cause them to have similar product needs.

Multiproduct Branding

A marketing strategy where a single brand name is used for the sale of two or more related products.

Wholesaler or Retailer

This term refers to businesses involved in the sale of goods. Wholesalers typically sell products in large quantities to retailers or other businesses, while retailers sell products directly to the final consumer.

Contractual Agreement

A legally binding contract that specifies the terms and conditions agreed upon by two or more parties.