Which of the Following Questions Is Answered During the Business

question 148

Multiple Choice

Which of the following questions is answered during the business analysis of ideas?

• A) Will this product meet our profit goals?
• B) Have we got a technically and commercially sound product?
• C) Can we find a cost-effective, affordable marketing strategy?
• D) Can this product meet sales expectations?
• E) Can we find a good concept consumers say they would try?

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Definitions:

Pulsing Advertising Schedule

A marketing strategy that alternates between periods of very heavy advertising and periods of no advertising to keep the brand in the consumer's mind.

Sales Promotions

Special incentives or excitement-building programs that encourage the purchase of a product or service, such as coupons, rebates, contests, free samples, and point-of-purchase displays.

Contest

A brand-sponsored competition that requires some form of skill or effort.

Sweepstakes

A form of sales promotion that offers prizes based on a chance drawing of entrants’ names.